What's in a name?

Jul

16

2009

What IS in a name? The Sears Tower in Chicago, Illinois was officially re-named today to The Willis Tower after its main tenant, the London-based insurance broker Willis Group Holdings. The Tower opened in 1973 as the headquarters for Sears. Sears Holdings Corporation has since moved its offices to a Chicago-area suburb, Hoffman Estates. But as all of you know - Sears is still a big part of our customers' lives and their communities.

The name change has struck a chord for many with people swearing they won't ever call the Tower by its new name. Others share memories of holding their breath all the way up the elevator, field trips during grade school and taking their kids to view the city from its tallest building.

So, I'm curious what you, our customers, associates and friends think about the change. Share your thoughts in our poll, in the comments or on the discussion forums. We look forward to hearing from you!