See You on Facebook
Nov
20
2009
Welcome to Sears Hometown Shop Talk – our blog to share personal and professional experiences about Sears.
A few weeks ago, I flew to my home town near
This was only possible because we all reconnected on Facebook. We even dragged folks that weren’t already on the site along to ensure we had a good communication in coordinating the events. At the end of the night, I heard “see you on Facebook” from nearly everyone. That was interesting.
It truly dawned on me the power of this medium (so I’m a little slow on the uptake). Along with the picture and status updates from friends, I see personal reviews on movies, music and products. All of this comes totally unsolicited and unbiased from my friends, the people I trust. To me, this is absolutely the most powerful form of advertising available.
I have seen people ask what type of vacuum cleaner to buy, what amazing dish washer detergent they are now using, and what type of service they received at restaurants and other retail stores. All of this coming from people I trust is much more powerful than any commercial I see, radio ad I hear or weekly preprint I receive. I have instant access to “my community” anywhere I go.
Our Sears Hometown Stores are located in areas where community means everything! The type of advice they receive on product and the service they receive will be known throughout the community almost immediately. Talk about pressure!
The Sears Hometown Stores represent a physical “facebook” like environment where their legendary customer service is known throughout their communities. Go in and see for yourself how our Sears Hometown Store owners lead their communities. They stand behind what they sell and will have you telling your friends how great the experience was! Find us. Friends us. Follow us.
About Me
My name is Carlos Fojo and I am the Vice President and General Manager of the Sears Hometown Stores LLC based in
About Sears Hometown Stores
Sears Hometown Stores are part of the retail operation of Sears Holdings Corporation and located away from shopping malls. Sears Hometown Store is the locally owned and operated store and Sears Home Appliance Showroom is the leader in home appliance shopping. Our friendly and knowledgeable store owners and showroom managers proudly serve your local community and offer you the largest selection of Home Appliances, Tool and Lawn and Garden equipment, and Home Electronics, Sears brands like Craftsman, Kenmore and DieHard, and exceptional customer service, best price guaranteed plus credit, delivery, installation services and protection agreements.
Sears Hometown Stores established in 1993
Sears Home Appliance Showroom established in 2007
www.SearsHomeApplianceShowroom.com
Sears in Spanish
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